Nature and its ecosystem services are at the center of the hospitality business proposition: from food and beverage offers to guests’ enjoyment of natural landscape at a destination. Nature is not only a ‘capital’ component available to businesses, but a source of solutions to mitigate and adapt to climate change and protect biodiversity while ensuring the well-being of staff and guests alike.
The biggest hospitality chain in the world is nature! We are the guests in nature, and we should treat our host well to make sure a future generation can have an outstanding experience as well.
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